Edwin Matthews, who founded Friends of the Earth in Europe and knows Amory Lovins, asked if we’d like to interview him and offered to pay for it. What a favor! It took a few months of follow-up, but finally we were on our way to Rocky Mountain Institute. Amory is a legend in my mind – I’m surprised more people don’t know of him – but I’d seen enough interviews with him to worry about getting shtick or something canned. We connected around my father, who was an architect doing and teaching solar design when Amory was in high school in Amherst, MA – I had no idea, but Amory recalled him. We ran into trouble over putting Amory in Act 3 with the radical ecology crowd – I certainly understood why he didn’t want to be associated with them, but it sure messed up my plans. I had no choice but to honor his request. The interview went very well – he’s smart and witty, passionate and profound, gave us a great blend of stories and ideas, history and visions of the future. I’m amazed that his optimism is intact after thirty years being so far out in front. But he thinks we’re just getting to the good part. What a blessing to have him in the film!
Thursday, 01 July 2010 00:00
Interviewing Amory Lovins
Written by Mark Kitchell-
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